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The sales environment
built for deal closers

Ed is the Deal Operating System built for sales performance. Demonstrate value instantly, configure solutions based on what was demonstrated, close deals faster and automatically update CRM data.

Let's talk

With Ed, close bigger deals faster

Digital sales room editor with content blocks and live preview
Ecosystem integrations between CRM, ERP and communication tools
Deal structure dashboard to drive decisions clearly

From interactive demonstrations to customized product presentations, start building sales experiences that close deals better and faster.

Book a demo

Selling have become way easier now

Shaped by real-world B2B experience, Ed is a complete solution that helps companies optimize marketing resources, improve sales efficiency and CRM data reliability to generate sustainable growth.

Sales rep showing an interactive product demonstration on a tablet

Show value interactively

Buyers don't want slide decks, they want to see ROI, explore configurations, calculate value live. Ed's interactive tools let prospects engage with your solution before the sales call. Your job becomes closing details, not convincing from scratch.

+20~30%
Deal closing rate
3x
Engagement vs static presentation
Buyer and sales rep negotiating in a shared collaborative space

Negotiate in real-time

Ed's Share Space keeps buyers and sales rep connected in one collaborative environment. Allowing you to keep deal momentum and leverage your demonstration to price and quote instantly what was shown. Buyers get access to a private space to interact with you and move the deal further.

+1-3pts
Gross margin preservation
-40%
Time to generate quote
Sales rep closing a deal in a unified sales environment

Close deal faster

A unified sales environment from first demonstration to signed contract eliminates the friction that extends cycles. High-performing tools handle approvals, documentation and validation. What took weeks now takes days.

-35%
Sales cycle
+18%
Average deal size
CRM data updating automatically while a sales rep works

No more CRM manual update

Sales reps should sell, not fill administrative tasks. Ed eliminates manual CRM entry by capturing every interaction during configuration, pricing and negotiation automatically. Ed update your systems while you close.

87%
CRM data completion
40%
Selling time regained

Seamless integrated with the market’s leading tools

Ed perfectly integrates with the most widely adopted tools on the market thanks to its API based structured

Salesforce
Excel
Azure
SAP
PowerPoint
WordPress

Let’s talk !

Discover how to close bigger deals with less friction

Book a meeting

Free and no-obligation conversation.

Tools delivering business growth

These outcomes come from connecting demonstration, negotiation and data creation into one continuous deal flow.

+1-3pts Gross Margin
-35% Sales cycle
40→87% CRM completion
+18% Average deal size
+90% Sales adoption
+15–25% Win rate uplift

Sales performance starts here

Two women reviewing a sales performance dashboard on a laptop

Deal performance architecture

Twenty years taught us this: you can't build performance without understanding where it breaks, which is why every engagement starts with Deal Performance Valuation, mapping how you win deals and where revenue leaks to create the foundation for everything we build, because proven systems require honest assessment first, solutions second.

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Deal Performance Valuation

  • Map your complete sales process from lead to close
  • Identify structural bottlenecks blocking performance
  • Analyze how data flows between systems
  • Diagnose where deals slow down or die
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Infrastructure design

  • Design API connections to your CRM and ERP
  • Define how data syncs between systems
  • Structure your deal data architecture
  • Ensure security and scalability
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Experience design

  • Design your deal interface around your business logic
  • Build interactive prototypes with real scenarios
  • Validate designs with your sales team
  • Finalize your custom deal experience
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Integration & deployment

  • Connect Ed to your CRM, ERP and data sources
  • Migrate existing data securely
  • Train your teams on the new system
  • Deploy in phases with validation gates
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Optimisation & continuous improvement

  • Monitor system performance and adoption metrics
  • Analyse usage patterns to identify improvements
  • Optimise features based on real-world usage
  • Provide longterm strategic guidance

Let’s assess your Deal Performance Valuation

Request valuation

Free and no-obligation conversation.

Request your Deal Performance Valuation

Your dedicated experts to increase sales performance

Woman reviewing a sales performance dashboard on a tablet

Ed is a team of engineers, strategists and designers who've spent two decades solving complex B2B deals. We learned that performance requires sales expertise and technical architecture working together, which shaped our approach: build systems around how your company actually wins, not how vendors think you should.

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Human expertise

Deep sales expertise and strategic guidance.

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Applicative framework

A proven DCPQ architecture embedded in the platform.

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UX/UI for deal moments

Designed for live demonstration and negotiation.

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Alignment

Business logic, negotiation patterns, brand and systems architecture.

Let’s talk !

Get your free revenue architecture diagnostic and discover your deal performance.

Request valuation

Free and no-obligation conversation.

Unlock performance across your entire business

Shaped by real-world B2B experience, Ed is a complete solution that helps companies optimize marketing resources, improve sales efficiency and CRM data reliability to generate sustainable growth.

Optimise marketing resources

High performing content

Marketing resources are focused on what supports sales in closing deals.

See how Ed closes deal faster

Trust your
data

CRM data you can rely on

Sales interaction automatically feeds your CRM to create, read or update data.

See how Ed closes deal faster