Turn marketing
content into
deal-closing tools

Ed is the Deal Operating System that becomes your central platform for demonstrating value, closing deals faster and tracking what drives revenue. Build, activate and manage both your content and sales tools backed by over 20 years of B2B expertise.

Let's talk

Shape the best sales tools that close deal faster

Digital sales room editor with content blocks and live preview

Ecosystem integrations between CRM, ERP and communication tools

Deal structure dashboard to drive decisions clearly

From interactive demonstrations to customized product presentations, start building sales experiences that close deals better and faster.

Equip your teams to close deals faster

Create high-impact deal experiences your customers actually interact with.

Drive engagement

Create and adapt the tools to enable the sales to deliver value instantly.

Drive decisions clearly

Ensure your entire organization works from the same structure.

Turn data into actionable insights

Understand what works, what doesn’t and where to improve.

Built for everyday use

Adopted quickly by teams, designed for real usage.

Integrate into your
existing ecosystem

Connect your tools, systems and make your data accurate.

Enterprise-ready

Support, security and scalability built in.

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Tools delivering business growth

These outcomes come from connecting demonstration, negotiation and data creation into one continuous deal flow.

-70% Translation costs

-35% Sales cycle

+18% Average deal size

+90% Sales adoption

<12 months ROI

+15–25% Win rate uplift

Ed, the new deal architecture

Ed is the Deal Operating System engineered for tech brands deal performance. It connects the entire deal flow, demonstration, configuration, pricing, negotiation and order, in one continuous environment.

Deal Operating System

Demonstrate

Configure

Price

Negotiate

Close deal/order

API

CRM

ERP

Seamless integrated with the market’s leading tools

Ed perfectly integrates with the most widely adopted tools on the market thanks to its API based structured

Let's talk !

If you lead marketing in a B2B tech company and your content is not structurally connected to how deals are demonstrated and negotiated we should talk.

Book a meeting

Free and no-obligation conversation.

Your dedicated experts to increase sales performance

Brainstorming with post-its on a glass wall

Ed is a team of engineers, strategists and designers who've spent 20 years working with leading B2B organizations on their most complex deals. This experience taught us that systematic performance doesn't come from deploying technology it comes from understanding how sales expertise, business logic and technical architecture work together. That insight shaped our holistic approach: we build systems that reflect how your company actually wins, not how software vendors think you should.

Sales engineering expertise

Deep sales expertise and strategic guidance.

Applicative framework

A proven DCPQ architecture embedded in the platform.

UX/UI for deal moments

Designed for live demonstration and negotiation.

Alignment

Business logic, negotiation patterns, brand and systems architecture.

Person focused at laptop in dark workspace

Coding workspace with widescreen monitor

Two colleagues reviewing content on a tablet

Strategist presenting on tablet to colleagues

Team of three reviewing portraits on a laptop

Designer pointing at color reference wall

Sales performance starts here

Deal performance architecture

20 years of experience taught us something fundamental: you cannot engineer performance without first diagnosing where it breaks. That's why we start every engagement with our Deal Performance Valuation methodology. Before designing systems, before writing code, before building interfaces, we map how your company actually wins deals. This valuation reveals every leak in your deal lifecycle and becomes the foundation for everything we build. Proven systems start with honest diagnosis, not assumed solutions.

Deal Performance Valuation

Map your complete sales process from lead to close
Identify structural bottlenecks blocking performance
Analyze how data flows between systems
Diagnose where deals slow down or die

Infrastructure design

Design API connections to your CRM and ERP
Define how data syncs between systems
Structure your deal data architecture
Ensure security and scalability

Experience design

Design your deal interface around your business logic
Build interactive prototypes with real scenarios
Validate designs with your sales team
Finalize your custom deal experience

Integration & deployment

Connect Ed to your CRM, ERP and data sources
Migrate existing data securely
Train your teams on the new system
Deploy in phases with validation gates

Optimisation & continuous improvement

Monitor system performance and adoption metrics
Analyse usage patterns to identify improvements
Optimise features based on real-world usage
Provide longterm strategic guidance

Request your Deal Performance Valuation

If you are in a B2B tech company and you don’t have a clear, structured view of how your deals are demonstrated, negotiated and converted, it’s time to measure it.

Request valuation